Danilo Aprigliano

Articles

Renzi and Bergoglio. The words of the break.

As someone before me has already pointed out, there are various elements that unite the communication of Renzi, the aspiring leader of the Italian left, to that of Pope Bergoglio. First of all, the constant effort of appearing in rupture with the past and with the predecessors. Verbal, body and advertising language communicate only one thing:

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Exercises in writing and imagination.

Teaching materials. Here is the outline for a nice writing exercise that will get used (the kids, but not only) to the exercise of the imagination and to the textual organization. On the basis of the information and statements written below, you compose a journalistic reportage in which you pretend to be the special correspondent for a fake film festival

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A bad writer ...

A bad writer is someone who expresses himself taking into account an inner context that the reader cannot know. In this way the mediocre author is led to say everything he likes. The great rule, on the other hand, lies in forgetting oneself in part, in favor of a communicable expression. This cannot

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The language of propaganda: 'Il Fatto Quotidiano'

Observing the language of the press linked to the phenomenon of grillism is an excellent method to grasp the systems of thought and methods of propaganda. Let's try to draw some lines starting from ilfattoquotidiano.it. By analyzing the semantics and lexicon of titles and articles, we can easily see how often terms occur

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Between growth and merit: the language of job advertisements

From a linguistic analysis of the recurring expressions in job advertisements and in the descriptions that companies provide regarding the mission and the search for new staff "to join the team", it turns out that, in addition to there being little material for the more standardized, it always oscillates between

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Really sloppy.

Since yesterday morning, some advertising billboards for a brand of coffee 'with a royal name' have been visible in the Milan metro stations. It is easy to imagine how much this onomastic nobility is highlighted: graphics and slogans designed on purpose, but with rather tacky results. In fact, the slogan is “really good” with

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