As someone before me has already pointed out, there are various elements that unite the communication of Renzi, the aspiring leader of the Italian left, to that of Pope Bergoglio. First of all, the constant effort of appearing in rupture with the past and with the predecessors. Verbal, body and advertising language communicate only one thing:
Bad language is not only bad and harmful: it is also ineffective; it is fraudulent. Speaking badly means not being understood; and whoever does not understand does not trust. He thinks there is deception, that you are there to screw him. So a speech, written or spoken, first of all
Observing the language of the press linked to the phenomenon of grillism is an excellent method to grasp the systems of thought and methods of propaganda. Let's try to draw some lines starting from ilfattoquotidiano.it. By analyzing the semantics and lexicon of titles and articles, we can easily see how often terms occur
Since yesterday morning, some advertising billboards for a brand of coffee 'with a royal name' have been visible in the Milan metro stations. It is easy to imagine how much this onomastic nobility is highlighted: graphics and slogans designed on purpose, but with rather tacky results. In fact, the slogan is “really good” with
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